B2B content marketing services
A B2B sales team goes hand in hand with a powerful content marketing strategy. And a powerful content marketing strategy should only come from an experienced B2B content marketer.
Affordable, sales-enabling B2B content creation.
As a content marketer with B2B experience, I invest my time in understanding your business and the industry you operate in. My focus is on arming your sales team to outperform targets, by providing affordable content marketing collateral that will drive leads to act.
A well thought-out B2B content marketing strategy targets your ideal customer’s stakeholders and decision-makers. And with high-quality blog posts, articles and sales-enabling landing pages, your website will act as the salesperson that never sleeps.
Why hire a professional for your B2B content marketing?
Hiring a freelance content marketer with B2B career experience is smart, safe and extremely useful for your sales team.
How do I know? I was a commercial banker for seven years.
A sales team is of course imperative to B2B success. But so is a well-designed content marketing strategy, executed by a professional who understands your B2B organisation. With expertly-designed white papers and reports, and SEO-focused blog posts and landing pages, you can stand out from the very thick crowd of competitors in your sector.
Give your sales team content they can use and your leads content they can learn from by partnering with me for your B2B content creation, SEO copywriting and content marketing strategy.
Here’s how I turn your B2B website or social media profile into a lead generating powerhouse:
Researching your ideal audience, your competitors and your niche to find content gaps your website and blog can fit perfectly into.
Producing a thorough editorial calendar, so you don’t need to worry about what you’ll publish next.
Writing audience-focused copy and SEO content that sets you apart from the hundreds of competitors in your space.
Creating expert property reports, white papers and eBooks to show your industry nous, and also act as an unstoppable lead magnet for prospects visiting your website.
Measuring the performance of every piece of copy and content, so we can ensure continued success of your content marketing investment.
I’m no stranger to B2B content marketing.
From finance publications targeting Australian businesses and property groups partnering with commercial investors, I’ve spent most of my marketing career producing content worthy of some of Australia’s top brands and publications.
Simplifying complexities.
The B2B space is usually far more complex than those businesses in B2C. There is usually a level of expertise required to both sell and understand the product or service. That’s why content marketing fits in perfectly with a B2B organisation’s marketing strategy. Content is your chance to prove your thought leadership and educate your ideal audience, by straightening out the tough-to-understand concepts and processes that tangle up so many customers.
Turning protest into pro-trust.
By focusing on customer objections and questions, a B2B content marketing strategy can turn your customer’s protests into the most valuable commodity known to the business world: trust. Content marketing is a perfect way to educate your customers and receive their trust in return; something digital and traditional advertising simply will not do.
Showcase your nous in a crowded industry.
With so many other businesses competing for clients and customers, there’s only one thing that makes you different from the rest: you and your team. Content marketing is the perfect way to show your uniqueness, your nous and your personality.
Speak to the decision-makers before the first meeting.
A potential customer will place far more trust in you and your organisation when they see your website is full of well-written, useful information. It’s the perfect way to warm your leads, even before you’ve met them. Use your website as another salesperson; one who never sleeps and is available 24/7 for your prospects.
Why is content marketing perfect for B2B?
My track record.
Still not sure if you need an expert content marketer for your B2B business? Think your sales team can create their own marketing collateral?
Here’s why you should trust Perth’s most business-minded content marketer to create and execute your content marketing strategy:
I’ve written over thousands pieces of B2B content (blogs, articles, ghost writing, white papers, eBooks, emails, social media posts and more).
My content has been featured in dozens of investment and business-targeted blogs, publications and magazines.
I have a stern expectation that most pieces of blog content I write will feature on the first page of Google for at least one major keyword.
I’ve proven that content marketing and smart SEO copywriting can outperform digital and traditional advertising (my latest B2B client’s ROI was 1,012% – not a single dollar was spent on advertising).
Want expert B2B content marketing services? Get in touch.
Stay relevant and stay front of mind, and get in touch with me today for a free chat about how I can provide you with high-quality, unique and profitable content marketing, copywriting and content strategy.