Blog writing services

Your blog will benefit from high-quality blog writing services. After all, a blog is your company’s chance to show its personality and its expertise. Written poorly, and your website authority will suffer. Written well, and your audience — and Google — will love it.

“Want to rank on Google? You need meaningful, relevant content.” - Dave

When thinking of a blog writing, lots of business owners will roll their eyes and say, ‘That’s a waste of my time.’ And that can definitely be the case when they haven’t used professional blog writing services — when the written content is dull, lacks purpose or has no targeted keyword attached to it.

But in fact, a blog — with high-quality, relevant and educative blog posts — can do wonders for a business’s website and lead generation efforts.

What is a blog?

A blog is a collection of posts, articles and company updates that are highly-relevant to your ideal customer or client. A blog answers queries, solves problems, resolves objections and pushes leads a few steps closer to buying your product or using your service.

The traditional marketing method of generating leads would likely involve using advertisements. But in the 2020s, most people are sick of seeing ads. Some people see up to 5,000 of them a day, and provide them with absolutely no benefit. Today, marketing is so much less about the business than it is about the customer. The customer wants to know, ‘What’s in it for me?’ And with informative blog posts, that provide solid information to a relevant audience, there’s plenty in it for them. And in return, plenty in it for you, if you’re the one providing that excellent content.

There’s a reason that in 2022 Google Ad spend was down year-on-year for the first time in history. Audiences are sick of seeing them. That’s why businesses are spending less on advertising than ever, and spending more than ever on educative content. One of the best way to produce educative content, is by hiring the services of a great blog writer.

How do you write a great blog post?

You should expect a great blog post when you put money into blog writing services. But what does a great blog post look like?

Great blog posts are planned. They serve a purpose and intend to meet a specific need of your ideal consumer or client. With that goal in mind — or that objection or question attended to — you position your blog post for content marketing success right from the start.

If you want your website to rank on Google, there’s little chance you’ll see it on the first page of search engine results unless your blog post is targeting specific keywords. A keyword is a search term that is put frequently into Google. That’s why using keyword analysis software, like SEMrush, is incredibly useful. Hiring a blog writer? Make sure they use that software first. If they don’t, they’re likely shooting from the hip.

A great blog post will take into account the tone of voice that your brand personality adheres to. It might be fun, light and quirky; or it could be formal, direct and highly-professional. Whatever the case, every blog post needs to keep that tone of voice consistent.

Notice how much should be done before a word is even written? A good blog writer — a great blog writer — will sharpen their axe well before getting their hands dirty. If you’re looking for excellent blog writing services, then the writer you hire should come prepared with questions:

  • What is your industry?

  • Who are your competitors?

  • Who is your ideal customer?

  • What problem are trying to solve for them?

The potential list of questions goes on and on, but this is a brilliant starting point.

How to find great blog post ideas?

It’s the question I’m asked the most. And the best thing is, great blog post ideas can be found everywhere. Starting with talking to the sales team. A quick chat with the frontline team members will reveal so much about what customers and clients want to read, hear and watch:

  • Blog about your customers’ top ten objections — Think about all the reasons your sales team have heard from customers about why they’re going to choose another product or another company. Write them all down, and simply attend to those objections in blog posts.

  • Blog about your customers’ top ten questions — Whether you’re in real estate or you’re a B2B company, chances are your customers don’t know every single thing about how you operate or what you offer. So, attend to the usual questions you receive (and those rare, ad hoc queries) by writing long-form answers in the form of a blog post.

  • Blog about what’s in the news — Sure, your clients or customers can read the news themselves. But you’ll have a view of your own. Or you’ll be able to unpack the jargon better than a journalist who gets paid to write about your industry’s news — you’re the expert; you’ll know how to explain your industry’s news.

So, with your first set of ideas for writing a blog post that will drive your leads to act… why would you need to engage anyone for their blog writing services?

Using an expert blog writer

A blog writer does all the heavy lifting on your blog. From researching, planning, writing and publishing your blog post, and — if they’ve got the skills — they’ll even provide you with a performance update on every piece of content that’s uploaded to your website. Sure, you could do that (with enough training)… But you’ve got a business to run, don’t you?

You might have your industry and audience all nutted out. But the time it takes to research ideal blog post content, write it concisely and distribute it to your audience is time that would be way better spent elsewhere.

You’d also likely want to rank on Google. And with so much competition out there — and no matter your industry or niche, you will have competition — ranking on Google’s first page (or heavens, ranking for the top spot on page one) is incredibly difficult. That said, it’s far from impossible. And I do it all the time (check out my portfolio of happy clients).

And finally, writing is hard. It really is. And, as I’ve shown you, that’s only a portion of what goes into making great blog posts. Sometimes it’s just best left to the professionals. Sometimes you’re way better off hiring someone to do a far better job. Sometimes it’s just best leaving your blog writing to someone offering high-quality, affordable and search-friendly blog writing services.

For more info on how I can create a well-oiled blog for your company, or turn your existing, poorly-performing blog into one that leads love, get in touch with me today. My blog writing services are the best in Perth (and probably the best in Australia).