Email Marketing Perth
More than 40 times as effective as social media marketing, email marketing is one of your most powerful tools to nurture prospects, drive brand awareness and generate leads.
“Email marketing is the most cost-effective way to nurture your leads.” - Dave
Why use email marketing?
Cost-effective and affordable
Only have a small marketing budget? Email marketing is one of the best value marketing tools to drive business. You only need a low investment to reach a large audience, and once set up there’s little ongoing management needed to ensure your email marketing campaign is delivering value to your audience.
Generate high quality prospects
Driving website visitors to subscribe to a regular newsletter is a smart tactic to generate high quality leads. Prospects pay for your educational email content with their email addresses and are placed into your email marketing database. That means your website is working for you around the clock, to deliver you engaged, qualified prospects.
Lead nurturing
By sending regular, relevant emails to your prospects, you’re putting your brand front of mind. Which means when it’s time to promote your latest product, sales offer or investment, your leads will be all ears. A savvy lead nurturing program is a surefire way of grooming prospects from the awareness phase all the way to conversion (and even advocacy).
Set and forget
Wish you had more time to find business? Don’t we all. With email automation, your email campaigns nurture your prospects without any help from you or your sales team. Once a sequence of emails have been created, your email campaign becomes a set and forget initiative, giving you back hours and hours of time to focus on what you’re best at.
Build your own email marketing list
When social media platforms, like Facebook, Twitter and Instagram, change their policies and algorithms, the content you’ve published on their sites is at risk. But with email marketing, your content is yours to own and yours to deliver – however you want; whenever you want. Don’t rely on social media platforms to speak to your audience – build your own platform via a robust and healthy email marketing strategy.
Frequently asked questions about email marketing
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Email marketing is an initiative that uses well-crafted and designed marketing emails to nurture your prospects.
Campaigns are usually created using one of the many email marketing softwares available, such as Mailchimp, HubSpot, Constant Contact, Sendinblue and Convertkit, and can be automated so you don’t have to lift a finger once the first email is sent.
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You should provide an opportunity for leads to subscribe to your email newsletter. Do this with simple submission forms, pop-ups and banners on your website.
But how do you get leads to visit your website? Content marketing and SEO copywriting will drastically increase your volume of website traffic. Digital ads and social media are also effective ways to drive leads to subscribe.
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Adding value to your consumers is the number one way to craft an effective email marketing campaign.
Think about what matters most to your customers, clients or investors. What are their most asked questions? What are their biggest gripes, challenges and objections? What are their biggest emotional drivers?
Answer their questions and resolve their issues with great email marketing content, delivered in a clean, concise and easy-to-read marketing email.
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If you haven’t created your buyer personas, now is the time.
Consider the ideal customers your business targets through a strategic persona workshop.
Once you understand the behaviors, demographics, or psychographics that are most relevant to why your consumers would choose your business, then use your email marketing software to create email segments for each customer profile.
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Most email marketing software provides you with in-built reporting. These reports should display the three critical measurements for email marketing: click rate, open rate and click through rate.
Click through rates differ from click rates. The click rate is the total number of clicks on your email, while the click through rate is the total number of clicks in your email by those recipients who have opened it.
What’s a good click rate, open rate and click through rate? It depends on your industry.
Ultimately, the success of your email campaigns depends on your marketing goals. Are you looking for sales? Lead generation? Website traffic? Or do you merely want to get your brand name out into the market? Aligning your marketing goals with your business goals is the key to determining the success of your email marketing efforts.
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Every industry‘s audience will have different email frequency preferences. An economist might send fewer emails than a fashion brand with weekly sales offers.
The key is to test how often your subscribers prefer to be emailed. By using A/B testing, you might send two different email frequencies to the same audience.
Also consider a survey of your existing email list, asking how often they prefer to be contacted. Nothing beats going right to the source for honest feedback.