Content Marketing Strategy
A well-developed content strategy will give your content purpose and a brilliant chance of content marketing success.
Why do you need a content strategy?
More Australian businesses are turning to content marketing for their business’s success. And there’s no secret why – content talks to your customers and clients, establishing trust before they hire you or buy your product.
But there’s a catch: producing content can be useless without a content strategy.
Every piece of content you create must serve your audience's needs and target a clear objective. Otherwise, the content you produce will be a shot from the hip, without any guarantee of audience appeal or solid search engine rankings.
Whether a blog post, white paper or landing page, it’s crucial your content caters to your business needs and aligns with your business goals. Lead generation, brand awareness and exposing your thought leadership doesn’t happen by accident – it happens with strategic content marketing.
Researching your target audience will ensure every piece of written and visual content fulfills a need. It all starts with persona and competitor research, and a thorough content gap analysis.
Planning a pipeline of effective content that serves your audience, through an SEO strategy and editorial calendar, will turn your content marketing efforts into a set-and-forget investment.
Creating reliable, well-written content will now be a sinch, thanks to the valuable information from our planning and research phases.
Measuring your content’s success will help us determine what went right and what went wrong in the early stages of your content’s publication.
Discovering exactly how you curate, create and distribute your content will give you every chance of content marketing success. Here’s how:
Content strategy will work wonders for your content efforts, no matter your industry:
Finance
Professional services
Travel & tourism
Don’t waste your hours and dollars on unplanned content that never gets read. Hire me instead.
Book a meeting with me today to kickstart your content strategy. Your audience, sales team and bottom line will thank you.
Want an expert content marketer? Get in touch.
Stay relevant and stay front of mind, and get in touch with me today for a free consultation about how I can provide you with high-quality, unique and profitable content and copywriting.